"What makes a brand powerful, is the emotional involvement of customers."

"What makes a brand powerful, is the emotional involvement of customers."

"What makes a brand powerful, is the emotional involvement of customers.""What makes a brand powerful, is the emotional involvement of customers.""What makes a brand powerful, is the emotional involvement of customers."

Charlotte Beers

Chairman Emeritus 

Ogilvy

Our Mission

 To help our clients achieve sustainable results by linking employees, customers and profits.  

Maxine Clark - Build-a-Bear Workshop

Listen to retail entertainment innovator Maxine Clark share her experience in working with the Service Profit Chain Institute.

Ken Fenoglio - AT&T University

Ken Fenoglio, former Dean of AT&T University describes how the Service Profit Chain Institute helped AT&T move the needle on their NPS performance.

Join our newsletter

Sign up to stay up to date on all things Service Profit Chain!