Brian Goodman


Brian specializes in the strategic positioning of startups including market research and segmentation, branding, financial modeling, marketing strategy and feasibility analysis.

Brian has over 15 years of diverse industry experience including purchasing and sales analytics for the retailer Filenes and the May Company, strategic marketing consulting with the Monitor Group and public policy experience as an innovation, systems and strategy analyst with the City of Boston’s Office of Business Development. Brian’s experience in all these markets has focused on the assessment and strategy associated with new product or service offerings.

Brian has extensive knowledge in business modeling and analytics ranging from large scale object based modeling to statistical analysis to complex system modeling using system dynamics. Brian also has extensive experience assessing opportunity and developing go-to-market strategies for new initiatives, and has worked with over 50 new start-ups or corporate initiatives in building business cases and executing on early stage market strategy.

Brian earned his MBA in entrepreneurship from Babson College in Wellesley, MA and holds a degree in Business Administration from UMASS Amherst. Additional studies have been completed at MIT, Harvard and the University Of Manchester, England.


Free Tools and Assessments

This web-based self-assessment is based on a sub-set of the Best Practices of leading Service Profit Chain companies. Assessment results will be produced immediately upon completion. MORE


A powerful, research-based system that dramatically improves customer satisfaction and loyalty. Learn strategy, management practices and customer service tactics to out-perform your competitors. MORE


Hundreds of large organizations around the world have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners"
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